Tuesday, 21 March 2017

15 Reasons Why Your Business Can’t Live Without Google

Lots of people have different opinions on the internet.  Some feel that it's abhorrently evil, whereas others love it.  Individuals are divided even more, however, when Google impacts their livelihood.  This would always enhance the question of regardless of whether you can do without Google or otherwise.

There are lots of online companies and websites that depend heavily on the internet, actually I recieve to speak with many website proprietors who're in cases like this.  I've had a couple of people make contact with me who're angry that “Google has wiped out my business” and vow to show their back onto it forever.   Possibly you've had an identical experience, but whatever your emotions are towards it regrettably your company can’t do without Google.

Personally, I'm somewhere in the centre area with regards to my thoughts about Google.  At occasions I be worried about the monopoly it has on the internet and also the huge influence it has, however like a business owner I value the various tools and global achieve that it may give.

There's no real reason for attempting to combat Google because you will inevitably lose.  You skill though is figure by using it (and it is wide array of tools) to assist promote your web business.  That's the reason I made the decision to construct their list of explanations why your company can’t do without Google.

Google Business Reason #1. Search Traffic


Although Bing, Yahoo along with other search engines like google are wonderful, nothing compares to the large behemoth that's Google.  Roughly 65-70% of global internet searchers are carried out through the Google internet search engine.

Exactly what does this suggest?  Well simply when your web business promises to bring customers, it must take full advantage of Google.  That's where most individuals are originating from, why combat it.

Admittedly, even though you may exactly what Google states, things will go wrong once they make updates for their search settings.  This could cause huge variations in traffic (i.e. the Penguin update cause many sites to get rid of plenty of traffic), but regrettably you just need to grin and bear it.  If future updates will have a knock on impact on your website, do not be angry (as which get you nowhere), rather just work at fixing the problems.  Trust me, it has became of certainly one of my sites and also the only factor that helped was to utilize Google.


Google Business Reason #2. Google Website owner Tools


If Google Analytics is centered on the performance of the website, then Google Website owner Tools is centered on the healthiness of it.

Basically it enables you to definitely keep an eye on such things as

Crawl errors,

Crawl Stats,

Adware and spyware,

Sitemap stats,

HTML Enhancements,

Site speed,

…and a lot more.

Take a look at our beginners help guide to Google Website owner Tools to learn more and discover the shocking truth below.

Google Business Reason #3. Google Analytics Data


Since Bing is utilized by most people, it offers probably the most accurate traffic statistics.  There are lots of other alternative analytics programs and website data services you could use, for example Alexa, Open Site Explorer, Piwik, Parsely and lots of, a lot more.

One Appealing factor that Google Analytics has over a lot of its competitors is it can link along with other Google services (many of which are highlighted below) which help provide you with a better insight to how your site is performing.

I wouldn’t suggest that you depend exclusively on the internet Analytics, as consider using many different ways to evaluate your website, however i would certainly suggest that it's a tool that you simply absolutely can’t do without.

Google Business Reason #4. YouTube


We've old that Bing is the greatest internet search engine online, what can you guess may be the second greatest?  Bing?  Yahoo?  Baidu?  Not a chance, it’s none of individuals.  It's really YouTube!

OK, so technically YouTube isn't a internet search engine, but with regards to the quantity of daily searches made, YouTube outdoes the many other search engines like google.  This is among the primary explanations why Google compensated $1.65 billion for this in 2006, that is a bargain for what it's most likely worth now.

Exactly what does this suggest for your web business?  Well, there's an enormous supply of visitors to utilize by presenting video for your online marketing strategy.  Although people discover you through the normal internet search engine, but possible you via videos online you have submitted that time to your primary site.  What's better still is you can embed your videos on your primary site too, so people can view them there.

There are lots of kinds of videos that you could create for the site, the thing is it helps you to advertise your business.  You may also make money using your videos via YouTube’s partner program.  Actually a lot of people have had the ability to ditch their jobs and work full-time online making YouTube videos, so it's really worth doing.

Google Business Reason #5. Google Trends


Google trends is very like the keyword planner tool, in because you will find what individuals are trying to find online.  The primary difference though is the fact that Google Trends concentrates on what individuals are trying to find at this time and just how popular that search phrase has altered with time.

This is not merely ideal for (again) targeting your articles for individuals, but additionally finding what individuals are trying to find in your niche.  It is also ideal for selecting an internet site niche to begin with, as you already know what type of size your audience is.

Google Business Reason #6. Google Keyword Planner


To make probably the most utilization of Google to transmit traffic the right path, you have to evaluate which people are trying to find online.  This is when the keyword planner tool is available in, because it enables you to look for popular keywords and keyphrases that are used.

This enables you to definitely create content, whether that's by means of your blog publish, a YouTube video, a slideshow, etc. that can help to draw in traffic.  Your time and effort matters, so spending that point creating content which has a good possibility to be found is infinitely much better than creating content which has little if any possibility of people discovering it.

This really is certainly something you need to begin using!

Google Business Reason #7. Google


Twitter and facebook have a tendency to grab all of the headlines, but Google  is perhaps the most crucial and influential internet search engine around right now.  You can say that it's still in the infancy, but it's, undoubtedly, growing very rapidly.

Important so influential is always that it's associated with Google’s other products, particularly its internet search engine.  Now you can find listings that the Google  buddies have shared previously or visit your buddies/colleagues posts within the SERPs whenever you wouldn’t normally.

Google authorship can also be carefully associated with Google , allowing a little picture to look alongside your articles within the SERPs (Internet Search Engine Result Pages).  It has been demonstrated to improve the clickthrough rate to websites which have this enabled, which makes it much more essential that you set yours up.

You may also setup individual Google  pages for the business.  Besides this being one other way that people help you find online, it provides more information alongside your primary site listing on the internet.

Google Business Reason #8. Pay Per Click


A vital method of attracting more and more people aimed at your website is as simple as advertising online.  Now although you are able to attract many individuals by advertising on specific sites or perhaps offline, among the best would be to advertise on the internet itself.  This is accomplished by utilizing AdWords.

I'd let you know that the entire process works, but it's much simpler should you just discover the shocking truth below that describes the way it all works.


 Google Business Reason #9. Google Maps


If you wish to find in which a place is, where would you have a tendency to go first?  Google maps may be the go-to put for most people online.

Again, where Google maps differs to a lot of of their competitors is it is related using the other Google tools/services.  Whenever you look for a place, you won't just find where it's, you're going to get (or at best if it's setup correctly)

A hyperlink for their website,

Address,

Telephone Number,

Google  link,

Photos,

Street view,

Reviews,

Directions,

Google-Maps-Example

If you're a business having a location, you can't neglect Google maps.  It's just something that you need to use to ensure that individuals to help you find.


Google Business Reason #10. Google Translate


Although there are plenty of individuals on the planet that talk and browse British, there are lots of more who don’t.  The finest factor online is it makes the world smaller sized.  Individuals from all corners around the globe will find your site having a couple of clicks, however that doesn’t mean that they'll understand everything.

This is when Google translate is available in.  It's probably the most used translation tool online, which makes it feasible for people of other nationalities to see your articles.  If people use Google Chrome (more about that later) then that translation process is performed instantly whenever a web site is opened up.  Even though you use another browser, you are able to install google's translate application/extension which will work also.  You may also install an application/button in your website itself, allowing individuals to translate your website once they find it.

This Google tool is a that you simply don’t really need to bother about, though perhaps it is among the most significant ones.  This very site attracts readers of all the continent on the planet (that is amazing!), and so i owe a great deal to the translate tool.

Google Business Reason #11. Google Hangouts


Increasing numbers of people are using video calls (or interactive video) for connecting with others.  Besides this being great to connect with distant family people, but it's also a great way to interact with clients, business contacts and colleagues.

Skype is presently the marketplace leader in this subject, but Google Hangouts isn’t far behind.  Google’s smart move ended up being to link up with YouTube, allowing individuals to record and publish their video conversations for their YouTube channels free of charge.  This is ideal for companies as they possibly can easily record video conferences and interviews to see their wider community.

Google Business Reason #12. Android


Android devices take into account roughly 75% from the global smartphone/tablet market.  Since mobile internet usage is dramatically growing, it's very important that websites are “mobile friendly” that people view although on the run.

Google's Play store can also be among the largest mobile application online stores, and therefore in case your business promises to make its mark inside the application market, it must achieve this for Android devices.  The Apple store for iPhone/iPad users and Home windows application store are just as important, consider Android holds this type of hold available on the market you cannot manage to neglect them.

Google Business Reason #13. Adsense


There are various methods to monetize an internet site, advertising is simply one method which you can use.  AdSense could be great for many sites, though internet affiliate marketing and banner ad campaigns are simply as, otherwise better alternatives.

What AdSense can provide though concentrates adverts that participate in other content.  This could persuade folks to click them more, which helps you to improve your revenue.

Google Business Reason #14. Google Drive


Cloud storage is an extremely competitive industry right now, with the likes of Dropbox, Amazon . com Cloud Drive, Box, Microsoft OneDrive and Apple iCloud, to mention a couple of, all competing for the similar people.

Google Drive is among the most broadly used cloud storage services, the way it makes it simple to keep and share all your documents between all your different devices.  This will make it ideal for companies as they possibly can share files between differing people.

Google drive works seamlessly between Gmail, Google Docs, Google , Android along with other Google tools, which makes it easy to access what you're after.

Google Business Reason #15. Google Chrome


Should you operate a website you will be aware how important it's to check to determine whether everything works across multiple browsers.  Since Google Chrome is perhaps probably the most broadly used browser online, its smart to make certain it works perfectly on the website first.

Google Chrome also features on their own Android system, which makes it even more essential that you test out your site to find out if everything functions properly.

So Can Your Company Do Without Google?

Bing is being incredibly smart because they build and linking all their tools and services together to produce a gigantic network.   Perhaps though, for the reason that of the huge network that everybody is worried about Google’s hold on the web.

Whatever your individual views have to do with Google like a company, it is primarily the network that's the reason why you need to work WITH Google and never against them, while you wouldn’t end up with far without themAnd enables you to definitely achieve probably the most people online, using the finest ease, using the best integrated tools available.  In the finish during the day, it can make good business sense.

What exactly are your thoughts about Google in general?  Which Google tools/services would you not do without?  You want to hear your views, so please get in contact below through the comment system.

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